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Free Course in Online Marketing Strategies

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Free Course in Online Marketing Strategies

Learn about online marketing opportunities and how to use the Internet, social media, and digital analytics to successfully market your business

About this course

The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.

You will learn how to:

  • use basic e-marketing tools relevant to the internet marketing context;
  • apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
  • analyse the online consumer exchange process and its outcomes;
  • evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy;
  • evaluate the role of social media in the marketing context;
  • use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five course

What you’ll learn

Use basic e-marketing tools

Apply traditional marketing strategies in an online environment

Evaluate a firm’s internet marketing strategy

Topic 1: Introduction to digital marketing/global issues/digital marketing plan

Topic 2: Segmentation, targeting, differentiation and positioning strategies

Topic 3: Digital marketing management: distribution and promotion strategies

Topic 4: Digital marketing management: product and pricing strategies

Topic 5: Digital marketing tools: website, Google AdWords, Google Analytics, AdSense, etc.

Topic 6: Strategic digital marketing and performance metrics

Topic 7: Online consumer behaviour and psychology

Topic 8: Planning and developing website and content

Topic 9: Social Media Marketing

Topic 10: Digital Analytics

Course Details

Length:12 Weeks

Effort: 8–10 hours per week

Price: FREE ( you can add a Verified Certificate for 199 USD)

Institution: CurtinX

Subject: Communication

Level: Advanced

Language: English

Video Transcript: English

You can reach to this course from the link below:

https://www.edx.org/course/online-marketing-strategies

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